In this section
Directional signing for accommodation is provided to inform casual travellers that suitable facilities are available to meet their overnight needs (ie for informational not marketing purposes). Directional signs are not intended to promote an accommodation facility, or to enable the accommodation industry to increase patronage.
To ensure consistency, accommodation businesses seeking signing must meet the core criteria, while also satisfying all specific criteria outlined in the relevant category of section 2.4.3.
Signs may be provided for accommodation facilities that are:
- Dedicated to providing for the needs of short term tourists,
- Established and operating daily,
- Available to the general public - not exclusively for coach tours and other organised groups,
- Prior booking is not required,
- Have a minimum of 5 rooms or dwelling units - to allow for independent booking for casual accommodation,
- Meet all statutory and Local Government regulations and planning requirements,
- Located within suitable distance of a state or regional road (see section 3.1),
- Be listed on the database of the nearest Visitor Information Centre,
- Be distinctly signed at the property entrance -. This sign should clearly identify the property. This property name will be used on the white on blue directional sign. It should also provide information about the opening arrangements, such as hours, days of operation and contact details.
Operators of accommodation facilities wishing to obtain signs are also encouraged to meet the following:
Be quality assured – Accommodation providers should aim to be assessed by an independent accreditation program, eg: AAA Tourism, Eco Tourism Australia, etc.
Note: A National Tourism Accreditation Framework (NTAF) is currently being developed by the ASCOT National Working Group (NWG). NTAF aims to provide an overarching national approach to accreditation through a single brand. It is intended that this will allow for a consistent approach to the marketing of accredited tourism businesses, and lead to greater take-up by industry operators. Once NTFA is complete, these signing guidelines will be reviewed to consider whether national accreditation should be included as an additional criterion for tourism road signing.
- It is desirable that attraction operators participate in the activities of the local and/ or regional tourism organisation. The business should be listed on the relevant State/ Territory tourism organization product database, which feeds the Australian Tourism Data Warehouse,
- Show a location map of the property on brochures and other marketing collateral.
Caravan parks typically provide a mixture of on-site vans, powered caravan sites, camping sites or motel style units and cabins with private facilities. Signs may be provided for caravan parks that:
- Provide a mixture of accommodation, powered sites and camping sites,
- Are managed by on-site personnel 7 days a week.
Camping areas are areas set aside for temporary accommodation, which is supplied by the traveller. They may be on land dedicated for that purpose within national parks, state forests, local government areas, private land, or as an adjunct to a caravan park.
- Must be serviced by fresh water for drinking purposes,
- Must be a designated area set aside for camping with toilet and bathroom facilities.
Backpacker or hostel accommodation is generally lower cost lodging, usually featuring dormitory style sleeping, with a mixture of shared and private bathrooms, laundry facilities and a communal kitchen.
- Lodging with dormitory or private room style sleeping arrangements,
- Adequate shared bathroom and laundry facilities,
- Equipped communal kitchen and dining facilities.
Bed and Breakfast accommodation is generally provided on an overnight or short stay basis within private homes, and featuring separate guest bathroom.
- Must provide on-site management,
- Normally within private homes with a separate guest bathroom,
- Breakfast, or breakfast provisions, is to be provided by the host.
Farm stays/host farms
Farm stays/ host farm accommodation is provided within rural properties. The form of the accommodation may range from self contained cabins or cottages, to rooms in a homestead. Properties generally place emphasis on atmosphere and individual character.
- Must be a working farm,
- Offer a range of farm-type activities.
Self contained accommodation may be a residential room, a suite of rooms, or an apartment and is generally located in a building occupied by more than one household. Increasingly, self contained accommodation also comprises stand alone facilities, eg cabins, cottages etc. Either may be serviced on a daily, a weekly or on an as-needs basis.
- Must have a permanent on-site manager,
- Must offer cooking facilities
Tourist/visitor information radio
Tourist/ Visitor Information radio services must be licensed to operate by the Australian Communications Authority (A.C.A.) and operate in accordance with the Australian Broadcasting Authority (A.B.A.) conditions outlined in Schedule 2 of the Broadcasting Services Act 1992.
- The transmission must operate solely as a visitor/ motorist information service,
- Provide information for the education, enjoyment and benefit of the visitor, which relates to attractions and facilities within the broadcast area,
- Provide any other special information to assist the visitor/ motorist, for example, snow or surf reports, weather conditions, road and traffic updates etc,
- Present a balance between commercial advertising content and non-commercial information,
- Evidence of consultation with a relevant regional tourism association and/or the State/ Territory tourism organisation regarding program format and the accuracy of broadcast content is required.
- AS1742.6, Section 3.8.1
- Figure from http://www.winebiz.com.au/statistics/wineries_numbers.asp
- AS 1742.6, Section 3.9.1 Table 3.3,
- AS 1742.6 Section 1.3.13, p.7
- AS 1742.6, Section 4.2.3
- AS 1742.6, Section 4.2.3