Signs and symbols

Symbols explained


Whale watching, waste dumps and wineries. The national tourism symbols represent different tourism experiences and services.

National tourist symbols


Australia’s tourist symbols appear on tourist road signs, websites and printed visitor collateral.  Find out about how they can be used.

Effective sign design


Designed to be understood in a fleeting glance, road signs must also look good, and not harm the environment.

Types of road signs


As you navigate Australian roads you will see tourist signs placed to help you to find attractions, locations, services and facilities. Find out about the four major types of road signs.